Search Engine Optimization (SEO)

Regardless of what type of business you operate, you can’t overlook how important SEO (search engine optimization) tactics are. Using SEO will help you boost the search results rankings for your site across all the major search engines (i.e., Google, Bing, Yahoo, etc.). It also helps you stay aligned with the latest updates made by search engine algorithms.

When you begin using SEO for lawyers, you will gain more visibility online. It will also improve the strength of your SEO marketing efforts. All in all, investing in SEO for lawyers will help your law firm’s website rank higher in SERPs (search engine results pages). This is important to understand for lawyers since ranking on the first page will usually result in more clients contacting your firm.

Why SEO for Lawyers Even Matters

If your law firm’s website isn’t ranking on the first page of search results, the possibility of finding new clients is low. When searching online, most people aren’t going to click to “page 2” of results.

Because of this, you must find and use the right targeted search terms and keywords, along with proper website management, to gain the most exposure possible through search engines.

It’s estimated that 96% of people use a search engine when searching for legal advice. Most people aren’t ready to find a certain attorney; they just need help with some type of legal matter and want to find an attorney that meets their needs and who can answer the questions they have.

Also, it’s important to understand that local legal searches aren’t branded. For example, people aren’t looking for a certain law firm; instead, they are searching for legal services in their area.

With Good SEO efforts, it’s possible to ensure that potential leads find your law firm. It is also going to increase the likelihood that they become actual clients.

Benefits of Investing in SEO for Lawyers

SEO for lawyers does require an investment of time. If you don’t know what you are doing and must hire someone to help you with this, it also requires a financial investment. However, in the long run, these services will provide several benefits, including:

Increased Web Traffic

The right SEO tactics will help to increase the amount of traffic coming to your law firm’s website. This means more phone calls to your office and, eventually, higher conversion rates. It’s estimated that 74% of the leads that visit your website want to take action. With SEO, it’s possible to get even more of these people clicking on your site, which will increase your results.

Stand Out from Your Competition

There’s a good chance your competitors are already using some type of SEO strategy to make sure their website is found online. To ensure you can compete and even stand out, you have to do the same (or better).

On the first page of Google (and other popular search engines), there are 10 organic searches (not counting ads). The number of clicks the law firm listed in the top position receives compared to the second is twice as much. It’s estimated that about 75% of searchers won’t click past the first page of search results. This means that if your law firm website is not in the top 10 search results, then you only have a 25% chance (or lower) of having your page clicked and visited.

Create an Engaging Website

The bounce rate of your website is how many people land on a page and leave right away. Do you know what yours is? If you don’t use the right SEO efforts, then it may be that your site is ranking for the wrong search terms. If this happens, people who land on your page aren’t getting the information they were looking for. It’s important to make sure that your page’s information is relevant and that the keyword you target focuses on what you are discussing on that specific page.

Increase Law Firm Credibility

One of the biggest elements of search engine optimization is knowing what your target audience needs and then creating a website with content that meets that need. This provides you with more credibility when it comes to search engines and with potential clients.

Increased ROI

In the legal space, you are always going to have quite a bit of competition. However, if you continue focusing on search engine optimization, you can get ahead of the competition without having to spend too much. Compared to other types of online marketing, SEO provides a much higher ROI.

Get Help with SEO for Lawyers

When it comes to SEO for lawyers, we get the niche and what is needed to rank well and stand out in search results. We can help ensure your law firm’s website ranks well and gets the attention needed to increase client calls and ROI.